contentFX - Pool (Ad-hoc)

contentFX - Pool (Ad-hoc) is our regular study of branded content that we run in multiple markets for different pieces of content with a general population sample.  By pooling resources from multiple campaigns within a single study, we are able to offer a high-quality service at a cost-effective price.

Many clients use contentFX - Pool as a way to trial our service, before opting to subscribe to the service at an on-going, discounted rate.

Markets :

At present we are running contentFX - Pool studies in Australia and Singapore.

We are planning to run new markets soon (e.g. US and UK).  To find out more or request other markets, please email us here

Study Types :

There are two types of contentFX - Pool studies we run :

  • Written and video : this study is designed to test written or video brand content that is up to two-minutes in reading time/length.

  • Podcast : this study is designed to test a podcast segments that are up to four-minutes in lengths.

If you want to test different types of content (e.g. social posts, brand integrations, other forms), or aren't sure whether this is right for you, please contact us here, or request a quote.

Inclusions :

Each contentFX - Pool study includes :

  • High-quality brand research with a general population sample conducted by experienced Marketing Scientists

  • At least two content versions (e.g. 2 x branded articles) per campaign  

  • Full report of findings - see the sample report here

  • A report workshop of the findings with key stakeholders via VC (optional) 

Indicative Pricing :

Pricing for contentFX - Pool varies by studies, markets and inclusions.

Below is some indicative pricing* for Australia :

*indicative pricing based on two content versions, with no workshop. Full sample details included with our quote documentation.

We offer discounted pricing for those who subscribe to our service and conduct tests on a regular basis, and a 

50% discount for the first pool test.

To find out more, please contact us via email, or :

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