contentFX - Pool (Ad-hoc)

contentFX - Pool (Ad-hoc) is our regular study of branded content that we run in multiple markets for different pieces of content with a general population sample.  By pooling resources from multiple campaigns within a single study, we are able to offer a high-quality service at a cost-effective price.

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Many clients use contentFX - Pool as a way to trial our service, before opting to subscribe to the service at an on-going, discounted rate.

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Markets :

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At present we are running contentFX - Pool studies in Australia and Singapore.

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We are planning to run new markets soon (e.g. US and UK).  To find out more or request other markets, please email us here. 

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Study Types :

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There are two types of contentFX - Pool studies we run :

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• Written and video : this study is designed to test written or video brand content that is up to two-minutes in reading time/length.

• Podcast : this study is designed to test a podcast segments that are up to four-minutes in lengths.

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If you want to test different types of content (e.g. social posts, brand integrations, other forms), or aren't sure whether this is right for you, please contact us here, or request a quote.

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Inclusions :

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Each contentFX - Pool study includes :

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• High-quality brand research with a general population sample conducted by experienced Marketing Scientists

• At least two content versions (e.g. 2 x branded articles) per campaign  

• Full report of findings - see the sample report here

• A report workshop of the findings with key stakeholders via VC (optional) 

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