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We measure the effectiveness of branded content

contentFX is a research tool that helps media owners, media agencies, brands and content creators understand the effectiveness of branded content on metrics that matter.


Developed by the Marketing Scientist Group, contentFX is designed to measure the impact of branded video, native written content, podcasts and other forms of content campaigns.

contentFX produces high-quality research at speed, by leveraging technology / automation + a team of experienced Marketing Scientists.  It reports on key measures of brand impact such as awareness, consideration, purchase intent and key campaign messages, rather than just vanity metrics.

We measure the effectiveness of branded content
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